One very simple rule in the basics of SEO is “content”. All search engines including Google, Yahoo and MSN will display search results based on website contents, specifically the text that are crawled by their spiders or bots. If there is no content or text in the particular web page, then it will be nearly impossible for it to rank at the top of the SERPs.
Raising your site’s position and maintaining it at the top of the search engine results pages is exceptionally important to drive more and more organic traffics to your website. Use the most relevant keywords, title, descriptions and suitable heading tags on your web pages based on your targeted search terms. However, webmasters are strictly advised NOT to overload their websites with irrelevant keywords and hidden text to avoid from being penalized by search engines, especially Google.
If you want to stay in the SERPs, you must play by their rules. A good and simple site navigation structure also plays an important role in SEO and it provides a better user experience for visitors. Make sure that the links and anchor text of your web pages are clear, visible and easily spotted by visitors.
Create a proper sitemap and submit it to Google Webmaster Tools to speed up the page indexing process and to tell how Google should index them. Use plain text instead of images to display your important contents because search engines will not be able to detect what’s inside an image, thus they will not index it (in some cases, you may use the alt tag to briefly describe the image but do not abuse it by spamming it with irrelevant keywords).
Make sure your site is free from broken links and use the robots.txt file whenever possible to tell search engines what should and what should not be indexed.

