Pay Per Click Advertising

Pay Per Click or its main acronym, PPC is a type of advertising mainly used by Internet marketers where they are only required to pay for how many clicks that are generated through their ads. PPCs are mainly advertised on popular or high traffic websites, search engines and relatively valuable content websites, such as blogs. PPC ads will be displayed naturally depending on the keywords that appeared on the contents of the particular site. When a keyword matches any advertiser's list of keywords, the related ads will be shown.

Advertisers will need to buy the ad service by bidding or purchasing on keywords, which can contain any words of their choice. Most of the time, advertisers will bid keywords that are highly relevant to their targeted market or niche. In this case, the price they are paying for each click generated can be much different between keywords that are popular with higher bidding price and keywords that are receiving less bids. There are many PPC service providers which advertiser can subscribe to and Google Adwords is one of the best so far.

To get more potential customers, organic traffics and visitor counts to the marketed sites, PPC is the right service to choose. The Cost Per Click (CPC) can be as low as a penny, relying on the market competition and as mention above, particular phrases are not cheap. Or else, placing a fixed price link on certain sites by contacting the webmasters can be a wise choice too.

Yahoo! Incorporation

Much like Google Inc., Yahoo! is also an American public corporation that provides many different types of Internet services to around the world with its headquarters located in Sunnyvale, California. Founded in January 1994 by Jerry Yang and David Filo, both were graduates of Electrical Engineering from Stanford University with a site called "Jerry's Guide to the World Wide Web". As the web site keep on expanding, Yang and Filo spends more time in their new hobbies and started to create a customized database that will give out searched results related to specific interests.

Later, the name "Yahoo!" was used to rename its previous site name along with an official expansion that fits well for both of them that is "Yet Another Hierarchical Officious Oracle" (YAHOO). They make this decision because "yahoo" carries the meaning of "unsophisticated, rude and uncouth", as it describe best about both of them. It was a big hit since the renaming and the Yahoo! domain is created, not even long until it was incorporated on 1st of March 1995.

Yahoo! too has a listing in the stock market of NASDAQ under a ticker symbol of YHOO. By the year 2008, their site "yahoo.com" drawn at least 1.575 billion of visitors according to web traffic analysis companies along with billions of page views everyday. Eventually, on 17th of November 2008, their CEO Jerry Yang step down.

Google Incorporation

Google Incorporation is one company that earns its profit mainly from advertising using their very own Google search engine, Gmail e-mail service, Google Maps, Google Apps, Orkut social networking and Youtube video sharing, which are all offered to the public for free.

It is a public corporation of the Americans and Googleplex, its headquarter is located at Mountain View, California since 2003. This company continues to grow very well and was being ranked number one by Fortune Magazine's as the "Best Place to Work In" for multiple times.

Two Stanford University Doctor of Philosophy (Ph.D) students, Larry Page and Sergey Brin started a search engine research project called BackRub in January 1996 and was later named Google. Soon in 4th of September 1998, Google was incorporated as a privately held company and later received its first public offering, raising a $1.67 billion on 19th of August 2004 for the company, making it worth a total of $23 billion. Currently the Google company has been listed in the NASDAQ stock markets and London Stock Exchange (LSE) with the ticker symbol of GOOG and GGEA respectively.

The name "Google" was originated from the word "googol" which means 10 raised to the power of hundred or 1 with a hundred of zeroes, and "googol" was often misspelled as "google". Since this term has been increasingly used in our everyday language, "google" was added into the dictionaries, carrying the meaning of "obtaining information using the Internet through Google Search Engine".

Internet Hostname

In the Internet world, a hostname is actually a domain name which is a unique name or Unique Resource Locator (URL). Most of the time they are combined with the "host" local name and "domain" name, that will look something like this "www.weaccuse.net". Domain name can only be a hostname when the particular site or address exist. For example, "abc.weaccuse.net" is not a hostname simply because this page does not exist, unlike "www.weaccuse.net" which is a true hostname.

This happens when an Internet Protocol (IP) address is assigned to the particular local hostname using the Domain Name Server (DNS) where the owner of the domain can change it through its domain registrar. A domain name or a hostname can both be used to tell people about a website and they are always interchangeable, although they have some differences in between. Plus, a domain is possible to have more than one hostname and there are a few restrictions when choosing a domain name.

Hostname or domain name consists or at least two or more labels and this label is in fact the part separated by dots. Therefore, the entire domain name has only 255 characters as its limit and each label is valid to enter at least 1 to 63 characters long. The most important part is its input, where only letters from 'a' to 'z', digits from '0' to '9' and hyphens are allowed. Special characters (except IDNs), symbols, spaces and label that ends with a hyphen are all restricted.

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